A concept focusing on sustainably produced children's clothing. Weekly ads, where the children sometime had to pretend playing with an oversized object. In the footage, this object was not always present, but photoshopped in afterwards. The result, was a lot of fun hours with some adorable kids, who had to use their imagination, by playing or handling an object that was not really there.
My role: Idea development, layout & art direction
Client: Coop
Agency: Republica
Client: Coop
Agency: Republica
