An Easter campaign that created great customer flow in all chain stores. When buying for more than DKK 100, you got a scratch card, with the possibility to scrape and win up to 100% discount on a purchase in the days after Easter. In this way, not only customer flows were created in the days leading up to Easter, but also in the following days. The campaign was launched a week earlier, exactly on April 1, with a daily newspaper ad proclaiming that the shops now sold scraping eggs that had never seen a hen. The aprils fool prank was so obvious, but still got a lot of "activists" on the barricades. Only a few days before the Easter week, the scratch card was revealed in a TVC, social media and the campaign flyers.
My role: Concept development, art direction, layout and design
Client: Brugskæderne / Coop
Agency: Konstellation & Republica
Client: Brugskæderne / Coop
Agency: Konstellation & Republica
