Based on a new brand guideline, B&Q needed to revitalise and lift their campaign flyer to the mass market. On that background, we delivered a complete creative concept and a compiled design manual for B&Q's future campaign flyers. The task included strategic considerations regarding the target group and B&Q’s values, compositions, tone of voice
and visual identity (Photo style, font, colours, pricing and elements). Our proposal included a new concept and examples of strategic and tactical execution/concept modules that either would motivate and inspire to DIY or have a tactical price focus. Fully connecting the dots between all B&Q touchpoints and elevating the flyer to a go-to hub by involving other channels and doing some things differently at store level.
My role: Idea and concept development, disposition, layout
Client: B&Q
Agency: Konstellation & Republica
Client: B&Q
Agency: Konstellation & Republica
DIY spreads remove barriers, by showcasing relatable stories about how other customers have progressed from idea to finished project. An inspiring way to show possibilities and solutions.
Specialist spreads describing the range of services the customer can expect and the USP's that make B&Q stand out from the competition
Specialist spreads describing the range of services the customer can expect and the USP's that make B&Q stand out from the competition
Reoccurring concept days in store, to strengthen B&Q’s position as a go-to DIY brand. To make customers aware that they can always come to B&Q for expert level advice and help that empowers them to realise their home improvement projects.