A campaign celebrating customers, Coop members and the employees. A tribute to close and long relationships for 25 years. And focus on ecology and animal welfare, which has always been important for Brugsen. All made as a traditional Danish silver wedding with a honor port and a sign as key visual. We even got a Danish artist to rewrite and record the danish traditional wedding song for the TVC. The campaign was launched with horn music, free breakfast and lots of great deals in pairs.
My role: Concept development, art direction, layout and design
Client: SuperBrugsen & Dagli'Brugsen
Agency: Konstellation & Republica
Client: SuperBrugsen & Dagli'Brugsen
Agency: Konstellation & Republica
